Orijin to unearth talents as it celebrates 8 years of existence

Orijin, one of Guinness Ghana’s flagship brands, has unveiled a new refreshed pack alongside the launch of ‘Orijin Untamed’, a nationwide hunt for unique and extraordinary talent in the art and music space.

Since its launch in Ghana, Orijin has been redefining the taste landscape of consumers with an expert blend of African herbs and fruits that creates a distinct bittersweet taste profile beloved by bold consumers looking for a unique taste experience while remaining firmly within their roots. Orijin has been noted to bring a vibe to any occasion; authentic good times, filled with optimism and energy.

The brand has been relentlessly committed to creating spaces for diverse personalities to converge and freely embrace their unique individuality, and this double celebration is the culmination of the brand’s efforts over the years.

Explaining the essence of Celebrating ‘Orijinality’, Marketing and Innovation Director at Guinness Ghana, Estella Muzito said, “Orijinality refers to the Orijin way of living; unapologetic, disruptive, and true to yourself. Orijin is a brand built on authenticity and appealing to those who value it and dare to chart their own paths to disrupt and stay true to their creativity and inner purpose.”

As the brand celebrates its 8-year anniversary, this promises to be an exciting era of celebrating Ghana’s heritage and providing remarkable talents with a platform for creative expression.