Lack of effective communication strategy; The NPP must wake up or perish - Justice Abeeku Newton-Offei writes
Featured

Lack of effective communication strategy; The NPP must wake up or perish - Justice Abeeku Newton-Offei writes

We have witnessed people owning multimillion dollar mansions at palatial enclaves, appeared at vetting to claim they were being taken care of by their industrious wives.

If just owning personal properties - landed and bank accounts - is now coterminous with criminality, then, NDC members must pray NPP never comes to power.

19years of P(NDC)

In the history of our dear country Ghana, we have had the P(NDC) rule for 19 uninterrupted years.

10 out of the 19 years were brutish totalitarian military despotism with no accountability. The remaining 9 were pure pseudo-democracy without checks and balances.

So when we talk of real property acquisition by political actions through naked corruption and wanton looting of State coffers, NDC and its antecedents have no match.

Communication paralysis


But, because the NPP suffers from chronically debilitating paralysis, vis-a-vis effective communication strategy, NDC always gets away with malicious propaganda.

And whenever I watch my NPP communicators on TV programmes - patronizing their NDC counterparts - it makes my stomach churn with menacing, nauseating anger.

Indeed, if anybody in NPP were found to have used his/her position in government to acquire ill-wealth, he/she must be held to account by the laid-down laws of the country.

Fringes of foolhardiness

However, just splashing acquired properties of people - in both social and traditional media to baselessly portray them as criminals - borders on the fringes of foolhardiness.

When people are deliberately criminalized, when no court of competent jurisdiction has proven them as such, is coterminous with malicious, deadly mob-mentality.

Masking the failure

The John Dramani Mahama government has failed to deliver on a single campaign promise. So they have devised a strategy to mask their failure through such diversions.

And since the megaphonic cacophony of tagging political opponents as corrupt is easily swallowed by the people, these people have resorted to this narrative.

Openly, NDC communications have been saying that even if they are not able to fulfill any campaign promise but jail NPP people, Ghanaians will be happy.

This, therefore, should be a rude awakening to NPP, particularly the communication wing, to stop the cowardice and exhibit testicular fortitude on TV programmes.

Anybody who either lacks articulation finesse or has been compromised and therefore scared of being frontal should better give way to the unblemished ones.

This NDC strategy of deliberately criminalizing former appointtees of the NPP Administration - if not rebuffed with courage, facts and effectiveness - we perish.

Futility of NPP return to TV3

Finally, I still maintain my position that the NPP decision to resume appearance on Media General platforms - particularly TV3, is counterproductive.

One NPP panelist appears on a programme with NDC, pseudo-NDC 'afrafranto', prepaid neutral analyst, and an unapologetically jaundiced NDC host.

In the end, the NPP panelist never gets to properly articulate the party's angle of issues, because of deliberate persistent haranguing.

I still cannot wrap my head around why NPP is desperate to appear on Media General platforms, but don't show the same zeal to appear on Wontumi, Net 2 etc.

Could it be that it is on TV3 that my NPP Communicators are happy showing off their beautiful suits and exhibiting impeccability of lovely-crafted foreign accents?

Writer's email: This email address is being protected from spambots. You need JavaScript enabled to view it. 


Our newsletter gives you access to a curated selection of the most important stories daily. Don't miss out. Subscribe Now.

Connect With Us : 0242202447 | 0551484843 | 0266361755 | 059 199 7513 |