2 Colour experts attend Coral Paints workshops on colours
The Africa Marketing Brand Manager of Dulux South Africa (SA), Ms. Jackie Lezar, was on a working visit to Ghana to participate in two workshops on “Colours in Branding and Business Interiors” and “The Colour in You”, which were facilitated by a leading authority on colour from the United Kingdom, Ms. Karen Haller.
The workshops were initiated by Coral Paints Ghana and held at The Colour Centre. UK Colour expert, Ms. Karen Haller was invited by The Colour Centre team, namely Ms. Diana Valdes and Mrs. Faith Ametorgoh, to train the participants who were mainly local stakeholders in the colour industry.
Ecstatic visit
Ms. Lezar, who has been with Dulux SA for 9 years said she was ecstatic to visit Ghana. “I have never been to Ghana and I am very excited to see the country. I get to finally put a face to the names of the team here! Also, I believe one can only understand the market when you visit the country and get to see what it is all about in person. This will be a great experience for me to develop and grow my knowledge.”
Ms. Haller has studied colour for 20 years and is highly respected for her ability to understand how colour affects and influences nature. She has consulted, facilitated and headed colour campaigns for Dulux UK and thus attracted the team to ask her over to visit for inspiration and further learning on colour.
Each participant at the respective workshops received booklets written by Ms. Haller, 7 Mistakes most business owners make with their branding colours and 10 Myths that limit you using colour effectively.
Coral Paints Marketing manager, Ms. Diorella Ubas said; “In Ghana, Coral is happily and strongly united under one roof with Dulux. We are extremely pleased Ms. Lezar was able to visit and support us; and very fortunate to have Ms Haller facilitate the workshops and provide advanced training for our managers at The Colour Centre.
“This kind of combined effort is what keeps us ahead in the Ghanaian paint industry. We always strive to work hand-in-hand with this caliber of expertise to be able to continue to offer innovation, great service and knowledge to our valued customers.”