Association of Professional Development Communicators-Ghana launched
The Association of Professional Development Communicators-Ghana (APDC-Ghana) with a vision to ensure sustainable development has been launched.
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It was launched on Friday, July 5, with a mission to ensure sustainable development across key sectors in Ghana.
Speaking as a special guest of honour, the Lebanese Ambassador to Ghana, Maher Kheir commended the initiative.
He said like many nations, Ghana also faces a wide range of problems and this is where communicators can contribute to societal growth.
“Indeed the initiative is very timely for the progress of Ghanaian society. Like many countries around the world, Ghana has its share of a wide range of problems. I believe that communicators contribute to societal growth,” he said.
In her address, the APDC-Ghana President, Ruth Abanga said it was their aim to strategically communicate while inspiring a holistic global community and shared values for inclusive and resilient societies.”
Rebecca Ekpe, Public Relations Officer of the Ghana Journalist Association, urged the new group to make capacity building a priority and remain vigilant against disinformation and propaganda.
"Make sure you do not become a tool for propaganda," Ekpe advised.
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APDC-Ghana will focus on development sectors including health, education, agriculture and the environment.
Its objectives include researching effective communication techniques, building skills, advocating for marginalised voices and promoting behaviour change through cross-cultural outreach.
The Association hopes to utilise diverse communication methods and forge partnerships to address Ghana's development challenges.