Fighting breast cancer: Delta Air partners Breast Care Int. for awareness creation

Delta Air Lines, the headline sponsor for the eighth consecutive year, has partnered with Breast Care International (BCI) for the 12th annual "Walk for the Cure" at Ejisu in the Ashanti Region.

This event aims to dispel myths about breast cancer and promote awareness of the critical importance of early detection and treatment.

"Walk for the Cure" has become an essential platform for advancing breast cancer prevention, early detection and treatment in Ghana and across Africa.

This year’s event is on the theme: “Together, we can change the narrative about cancers in Africa”. It saw the participation of thousands of survivors, healthcare professionals and advocates, all united in the fight against breast cancer.

Ahead of the walk, Delta Air Lines, last Thursday, reinforced its dedication to the cause by joining BCI's fundraising event in Accra to construct the Comprehensive Cancer Centre of Excellence.

In addition, Delta was present at the groundbreaking ceremony for the Otumfuo Osei Tutu II Comprehensive Cancer Centre of Excellence at Kwaso, Ejisu, further demonstrating the airline’s long-term dedication to advancing cancer care in Ghana.

The Director of Global Communications at Delta Air Lines, Ralph Albus, emphasised the airline’s dedication to the communities it serves, saying, “At Delta, our eight-year partnership with BCI underscores our deep connection to this cause”. 

Dedication to community service

“We are proud to join BCI in raising awareness about breast cancer and promoting the life-saving importance of early detection. Together, we aim to reshape the conversation around cancer in Africa and inspire others to support this vital mission,” he said.

For her part, the Founder and President of BCI and CEO of Peace and Love Hospitals, Dr Beatrice Wiafe Addai, highlighted the urgent need for action to address rising breast cancer cases in Ghana.

She expressed her appreciation to Delta Air Lines for the continued support, noting, “The country is facing a concerning increase in breast cancer-related deaths”.

“Before 2020, we saw 1,800 deaths out of 4,000 cases each year. Unfortunately, this number has now risen to 2,396 deaths out of 5,000 cases annually since 2020.

We are grateful to Delta for being a steadfast headline sponsor of this worthy cause, helping us raise awareness and promote early detection and treatment,” she said.

Delta’s participation in the “Walk for the Cure” reflects its dedication to corporate social responsibility and ongoing support for health initiatives across Africa.

The airline invites the public to join in solidarity with survivors and promote awareness of the life-saving importance of early detection in the fight against breast cancer.

Beyond Ghana, Delta’s commitment to breast cancer awareness is global. With an investment of over $20 million in the Breast Cancer Research Foundation, funding more than 80 research projects, Delta stands united with employees, partners and customers to make a lasting impact.