Fan Milk creates sustainable jobs through new project

Fan Milk PLC (Ghana) has supported 10 street vendors to transition into full-time agents in a strategic move to create sustainable jobs within its value chain.

Dubbed, ‘Project Sankofa,’ the initiative which is part of the company’s corporate social responsibility (CSR) meant to reignite the excitement associated with FanMilk products over the past 64 years. 

Towards that, the company has specifically created the “Right to Dream” award scheme meant to reward loyal street vendors whose hard work had facilitated to place its brands into the hands of consumers. 

This ties in perfectly with the ambition of FanMilk’s parent company Danone, notably with its Danone Impact Journey pillar of ‘Thriving with its People & Communities, while equipping and empowering them with skills and capabilities needed for the future.

The Managing Director (MD) of Fan Milk PLC, Lionel Parent, in a press release issued in Accra, stated that the initiative underlined the importance of personal engagements to understanding the business needs of its commercial partners. 

“We are happy to bring back pride in our vendors and agents, who have been the key drivers of our business growth. For the first time, we have identified and rewarded ten street vendors by elevating them to the Agent category, making them business owners. 

“By providing financial support and logistics, we are helping them become independent Agents. This confirms our heritage as a brand that grows alongside its partners. 

This is just the beginning of our plans to bring back pride through strategic engagements,” he said.

The first female to win the 2024 ‘Right to Dream’ Award, Agartha Baidoo, expressed her heartfelt appreciation to FanMilk for an empowering initiative that supports her dream to earn more income and support her family.

She commented, ‘As a street vendor, it has always been my dream to save enough and own a shop. This support from FanMilk is a dream come true. I am excited and encouraged because selling Fan Milk products has been my only business for so many years."

Over the past two months, Fan Milk PLC has engaged with over 555 agents across the country and 1,200 vendors in Accra to better understand their challenges. 

This initiative aims to revive FanMilk’s ambition to support sustainable employment, protect its brand heritage, while providing refreshing snacks to its cherished customers.