Fidelity begins second phase of Big Fat Zero Promo

The second phase of the Fidelity Big Fat Zero promotion, instituted to reward loyal and prospective customers of the bank, has started with participants open to attracting two zeros added to their account balances.

For instance, an account with a balance of GH¢300 could become GH¢30,000; GH¢700 increasing to GH¢ 70,000 and GH¢1,000 becoming GH¢100,000 when they win.

During the first phase of the promotion which ended in December, 2013, 30 customers were rewarded with 18-karat gold coins, each valued at GH¢1,300, with nine lucky customers having a zero added to their maintained balances after the first three draws held in October, November and December last year.

Existing customers who wish to win in this promotion must maintain a minimum balance of GH¢300 for at least a month to stand a chance of having a zero or two zeros added to their balance.

Officials of the bank said members of the public who had no account with Fidelity Bank, still stood a chance of winning by simply opening an account with the bank depositing money and maintaining a minimum balance of GH¢300 to qualify one for the Big Fat Zero Promotion.

Fidelity Bank launched the promotion in August, last year, to reward its loyal clients and new clients.  

The promotion is also part of the bank’s efforts to improve the poor saving culture of Ghanaians, evident in the fact that only about 35 per cent of Ghana’s adult population is banked. 

“The onus, therefore, lies on financial institutions to develop strategies to help more Ghanaians adopt the culture of saving,” Fidelity Bank said in a press statement.