Ghana’s AB & O rebrands as Swift Lane Logistics, eyes regional expansion

After more than a decade of operations, Ghanaian logistics firm AB & O has unveiled a major rebranding, adopting the name Swift Lane Logistics to reflect its evolution into a faster, tech-driven, and internationally competitive player in the sector.

Announcing the change at the company’s Tesano headquarters in Accra, Chief Executive Officer Gerald Odupong Wellington explained the shift: “AB & O has built a solid reputation over the years, but we’ve outgrown the image it once represented. The name Swift Lane Logistics speaks directly to the values we live by today—speed, precision, and consistency. It’s a better reflection of the business we’ve become.”

The rebranding forms part of a strategic overhaul aimed at enhancing efficiency, customer experience, and global reach. 

Key upgrades under the new identity include real-time tracking technology, faster domestic deliveries, expanded international shipping routes to the US, UK, China, South Africa, and Canada, and a more responsive customer support system. A revamped digital platform is also set to launch in the coming weeks.

Despite the changes, Wellington assured clients of continuity in service quality. “Our clients can expect the same trusted team—just with better tools, sharper systems, and a stronger focus on delivering value,” he said.

The move also signals Swift Lane Logistics’ ambitions to expand across West Africa, leveraging new partnerships and extended service networks. With over a decade of experience, the company has grown from a local courier service into a full-scale logistics provider offering freight forwarding and tailored solutions for businesses.