NSIA Insurance to help increase market penetration
NSIA Insurance Ghana has kick-started a campaign to increase access to insurance by the general public in the country.
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The campaign, dubbed ‘Insurance Made Easy’, started on July 1, 2016 with the unveiling of a mascot named N’sia.
It is targeted at making customers enjoy a hassle-free insurance service delivery, from start to finish and changing the general perception that personal insurance, especially auto, is a commodity.
The Managing Director of NSIA Insurance, Mrs Mabel Porbley said “We want to introduce a fresh face in Ghanaian insurance by launching a character, N’sia, who represents the everyday Ghanaian and walks us through insurance the NSIA way – making insurance easy”. He is Vibrant, Youthful, Bold, Innovative and Tech Savvy. NSIA is here to make insurance easy, to be bold innovative and tech savvy just as its N’sia character.
The campaign, some of which will be online, will allow customers to understand and appreciate the value of insurance in their financial planning, while making it more convenient and simpler for them to access. This will position NSIA among the first insurance companies to make a concerted effort to reach the over 5 million Internet users and whip up interest in insurance among the younger generation.
She said the company believed the campaign would enable the cultivation of the culture of comprehending and patronising insurance among the 15 to 25 years age group.
She added that the company was braced to simplify the experience of purchasing and redeeming insurance claims explaining that, “Insurance is so much more than just a guarantee of compensation; it is about rebuilding and restoring hopes. “By launching this campaign, we seek to assure our existing and prospective clients of our commitment to deliver prompt and comprehensible services from beginning to end. With our online and streamlined processes and priding ourselves on the efficiency of our claims to customers.”
The campaign led by the mascot N’sia is expected to reach more than 20 million Ghanaians and increase insurance patronage by a significant percentage by the end of the year.NSIA Insurance Ghana has kick-started a campaign to increase access to insurance by the general public in the country.
The campaign, dubbed ‘Insurance Made Easy’, started on July 1, 2016 with the unveiling of a mascot named N’sia.
It is targeted at making customers enjoy a hassle-free insurance service delivery, from start to finish and changing the general perception that personal insurance, especially auto, is a commodity.
The Managing Director of NSIA Insurance, Mrs Mabel Porbley said “We want to introduce a fresh face in Ghanaian insurance by launching a character, N’sia, who represents the everyday Ghanaian and walks us through insurance the NSIA way – making insurance easy”. He is Vibrant, Youthful, Bold, Innovative and Tech Savvy. NSIA is here to make insurance easy, to be bold innovative and tech savvy just as its N’sia character.
The campaign, some of which will be online, will allow customers to understand and appreciate the value of insurance in their financial planning, while making it more convenient and simpler for them to access. This will position NSIA among the first insurance companies to make a concerted effort to reach the over 5 million Internet users and whip up interest in insurance among the younger generation.
She said the company believed the campaign would enable the cultivation of the culture of comprehending and patronising insurance among the 15 to 25 years age group.
She added that the company was braced to simplify the experience of purchasing and redeeming insurance claims explaining that, “Insurance is so much more than just a guarantee of compensation; it is about rebuilding and restoring hopes. “By launching this campaign, we seek to assure our existing and prospective clients of our commitment to deliver prompt and comprehensible services from beginning to end. With our online and streamlined processes and priding ourselves on the efficiency of our claims to customers.”
The campaign led by the mascot N’sia is expected to reach more than 20 million Ghanaians and increase insurance patronage by a significant percentage by the end of the year.