UTRAK adjudged Top Quality Emerging Brand of the year

UTRAK has been adjudged Top Quality Emerging Brand in savings and loans for 2015 at the prestigious Excellence Brand awards organised by Premier Brands Ghana.

The event was held on September 30 to celebrate 20 of Ghana’s best brand for 2015.

They were rewarded on the back of their excellence in quality service delivery.

In his welcome address, the CEO of Premier Brands Ghana, Mr Eric Affaidu, said: “The world is moving to a direction where if you don’t have a strong brand, no matter how much money you invest in advertising, your company can still go bankrupt but when you have a strong brand, no matter the shocks, be it internal or external, you will still stand firm.”

The General Manager of UTRAK Savings and Loans Ltd received the award and dedicated it to the customers of UTRAK whose patronage and loyalty have helped the company to be the preferred financial service provider in the communities where they operate. She again thanked the board of directors, management and all members of staff for their hard work.

The awards dinner was emceed by ace TV3 broadcaster Kwaku Temeng.

The following brands were awarded: Tigo, Star Assurance, Ghana Home Loans, Golden Bean Hotel, Stanbic Bank, Chocho Industries, UTv, ChaterHouse, Orca Deco, DHL, Best

Western Premier Hotel, Watatank, Daily Guide, GIHOC, Starr FM, Shell, Databank, Frytol, Lonart Anti-Malaria drug from Tobinco Pharmacy and Utrak Savings and Loans Ltd.

The selection was based wholly on consumer assessments that bordered on quality, accessibility, overall market acceptability, longevity, goodwill, trust and satisfaction levels.