Venus Tawiah earns global honour for transforming African marketing
Ghanaian advertising executive Venus Tawiah has received international recognition after winning the 2025 Global Women in Marketing High Commendation Award for Outstanding Contribution to Marketing Agency, honouring her sustained impact on the marketing industry in Africa and beyond.
The award was presented at the Women in Marketing Global Awards, held under the theme “Longevity in Careers”, which celebrates women whose influence has reshaped the marketing ecosystem through innovation, leadership and advocacy over time.
Ms Tawiah was recognised for her role in advancing marketing practice in Ghana, particularly in the areas of digital advertising, emerging technologies and creative strategy. Her work has been credited with contributing to shifts in the country’s media and advertising landscape, while also amplifying African perspectives on global platforms.
An advertising agency leader and Director of Global Partnerships for the Advertising Association Ghana, Ms Tawiah also serves as Dean of the Young Pitchers Academy Africa, Lions Representative for Ghana and Head of Women’s Esports at the Esports Association Ghana. The citation noted that her work consistently bridges creativity, culture and technology, while expanding opportunities for women in traditionally male dominated sectors.
Her leadership at Now Available Africa, an advertising agency known for disruptive campaigns and industry firsts, was highlighted alongside her efforts to promote female participation in digital skills and esports through the GetHerAfrica Digital Programme, implemented in partnership with the Esports Association Ghana.
Beyond commercial advertising, Ms Tawiah has played a role in shaping national policy and professional discourse. She contributed to the Ghana AI Practitioners Guide and the Cultural Policy of Ghana, helping frame discussions around innovation, creativity and the future of work. Internationally, she made history as the first Ghanaian to serve as a jury member on the Lions WARC Awards, strengthening African representation in global marketing evaluation.
Her work also extends into academic and social impact spaces. She has been credited with extending the WARC Creative Effectiveness Ladder into a framework for measuring non commercial and social impact campaigns, while delivering guest lectures, speaking at industry forums and authoring a SAGE Business published case study that integrates African marketing practice into global academic curricula.
Judges of the Women in Marketing Global Awards described her as “a true trailblazer whose energy and gumption are transforming multiple marketing verticals.”
With more than two decades of experience, Ms Tawiah is widely regarded as an award winning creative and business leader whose Marketecture™ philosophy combines insights, advertising, creativity, culture and technology to help brands and individuals thrive in the digital and creative economy.
She is a member of the Advertising Association Ghana, the Chartered Institute of Marketing Ghana, the African Marketing Confederation, the Executive Women’s Network and the Ghana Esports Association, and continues to play a central role in shaping the future of marketing across Africa.