Shatta Wale stays on top because he dares where others play safe – Tilly
Entertainment analyst and publicist for TGMA Artiste of the Year, King Promise, Tilly Akua Nipaa, has attributed Shatta Wale’s unshakable relevance in Ghana’s music industry to his fearless attitude and bold personality.
Speaking on Joy Prime, Tilly said Shatta Wale’s longevity and dominance are no coincidence but the result of deliberate strategy and consistency. “He has been himself from day one. He hasn’t changed his personality just to please anyone.”
According to her, while many artistes rely heavily on structured publicity and polished appearances, Shatta Wale’s power lies in his raw authenticity and ability to stir conversation.
“People love him because he’s bold enough to speak his mind. His followers know exactly what they’ve signed up for. In his camp, the rule is simple — Shatta is always right.”
Tilly described the Shatta Movement as more than a fan base, calling it a powerful community built on loyalty and belief in their leader’s resilience. “He has learned that all attention is good attention,” she said. “Whether good or bad, he uses it to his advantage.”
She also praised Shatta Wale’s unmatched work ethic, pointing out that his consistency in both releasing music and staying in the headlines keeps him ahead of the competition.
“He’s among the few who’ve mastered relevance. Even when he isn’t dropping songs, he’s making headlines.”
Reacting to the massive turnout at ShattaFest 2025, Tilly said the event reaffirmed Shatta Wale’s cultural dominance.
“That night proved that, despite all the controversies, his influence remains untouched,” she said. “Every sector has a chosen one — and in Ghana’s music scene, that person is Shatta Wale.”
Meanwhile, following the huge success of the just ended Shatta Fest, the Dancehall artiste heavyweight has revealed that he is still shocked at the sea of patrons who thronged the Independence Square in Accra on Saturday, October 18 for the concert in honour of his 40th birthday celebration. ( https://www.graphic.com.gh/entertainment/showbiz-news/shattafest-2025-the-night-shatta-wale-proved-he-owns-the-streets.html )
Shatta Wale’s strong hold as a crowd puller has never been in doubt but last Saturday’s concert may have possibly cemented his status as the “king of the streets” as his SM fans have claimed.
Speaking at a meeting when he paid a courtesy visit to the offices of Mobile Money Limited MTN Ghana on Monday, October 20, to express his heartfelt gratitude for their partnership, Shatta Wale said even though he was very much aware he commanded huge following, he was still stunned by the huge numbers that attended the concert.
“I'm so happy that this time, I got you on one of my shows. It has always been my dream to also work with your entity." He revealed that he had been inspired by the idea of collaborating with Mobile Money Limited and was thrilled when they accepted his invitation.
"I'm still shocked at the crowd. Maybe, you will think I have the following, but God is bringing us together to motivate the youth." He reiterated his availability for future collaborations and support, saying, "I'm always available for any collaboration and support that I can also offer your office."
Shaibu Haruna, CEO of Mobile Money Ghana, echoed Shatta Wale's sentiments, saying, "I had no clue the kind of following you have. I obviously knew you had a powerful following, but this weekend was extra special."
He commended Shatta Wale for inspiring the youth and pushing boundaries in the music industry, adding that Mobile Money Limited is proud to be associated with him.
Shatta Wale's ShattaFest has become one of Ghana's most attended outdoor concerts in recent history.
Former manager Sammy Flex disclosed that the event's initial crowd estimate was 100,000, but the actual turnout far surpassed expectations, with over 300,000 fans packing the Independence Square and its surroundings.
"The massive turnout was a staggering surprise, highlighting the event's unprecedented scale.
“We didn’t anticipate the huge numbers at all. They filled the entire square, the stands and even spilled into the streets. The drone shots captured people stretching from the stadium area all the way to Osu and Tema Station. The whole place was packed," he said in an earlier interview with Hitz Fm.
Sammy Flex said the only challenge on the night was the occasional heat flashes and exhaustion among the crowd noting, “When the heat got intense, I asked the Fire Service to step in to sprinkle water on the fans. We had ambulances and five other emergency cars on standby to handle any emergencies”.
