1.31 Million international tourists visit Ghana in 2025 - Tourism generates $4.34bn
The country recorded 1,306,962 international tourist arrivals in 2025, representing a 1.4 per cent increase over the 1,288,804 arrivals registered in 2024, according to the 2025 Tourism Report released by the Ghana Tourism Authority (GTA).
The report indicates that the country generated an estimated $4.34 billion in international tourism receipts during the year, underscoring the sector’s continued contribution to foreign exchange earnings and economic activity.
The performance reflected what the GTA described as a period of resilience and sustainable growth, with the tourism sector consolidating gains following the global recovery from the COVID-19 pandemic.
The report also revealed that although international arrivals continued to increase, average visitor expenditure declined from $3,742.98 in 2024 to $3,319.90 in 2025, contributing to a reduction in tourism receipts of $4.34 billion from $4.82 billion recorded in the previous year.
Business travel
Business travel remained the leading reason for visiting Ghana, accounting for 31 per cent of all international arrivals.
Visits to family and relatives followed with 23 per cent, while holiday travel and tourism-related visits accounted for 20 per cent.
The United States remained the country’s largest source market, contributing 155,289 visitors in 2025, followed by Nigeria with 136,552 arrivals and the United Kingdom with 56,588 visitors.
The report further revealed that the nation continued to enjoy strong visitor loyalty, with more than 60 per cent of international tourists identified as repeat visitors.
First-time visitors accounted for 38 per cent of arrivals.
Visitor experience
Visitors spent an average of 13 nights in the country, while hotels remained the preferred accommodation choice for half of all international travellers.
Private homes accounted for 28 per cent of accommodation used by visitors, with Airbnb facilities recording a 12 per cent share.
On visitor experience, the country received exceptionally high ratings, particularly for hospitality and airport services.
Ghanaian friendliness recorded a 99 per cent satisfaction rating, while airport facilities and airport formalities each achieved 98 per cent satisfaction levels.
Domestic tourism
The report also enumerated the growing importance of domestic tourism. Internal tourism visitation to 55 tourist sites increased by seven per cent, rising from 1.68 million visits in 2024 to 1.79 million visits in 2025.
Residents accounted for 84 per cent of total domestic tourism demand, reaffirming the role of local travel as a key pillar of the industry.
The Kwame Nkrumah Memorial Park retained its position as the country’s most visited tourist attraction, recording 302,523 visitors during the year.
Kakum National Park followed with 203,222 visits, while Bunso Arboretum attracted 149,319 visitors.
Formalisation
The GTA also reported growth in the formal tourism economy, with licensed tourism enterprises increasing from 6,702 in 2024 to 7,109 in 2025.
Travel trade businesses recorded the highest growth rate of 18.6 per cent, while the food, beverage and entertainment segment expanded by 8.2 per cent.
The report maintained that the country’s tourism industry remained on a stable growth path and should increasingly focus on attracting higher-value visitors, expanding tourism opportunities across all regions and strengthening the country’s competitiveness as a leading tourism destination in Africa.
