Graphic committed to supporting industries through strategic partnerships — Franklin Sowa
The Director of Marketing and Sales, Graphic Communications Group Ltd (GCGL), Franklin Sowa, has reaffirmed the company’s commitment to partner the private sector and support businesses to grow.
Speaking at the closing ceremony of the Daily Graphic/GREDA Home Fair at the Accra Mall Food Court last Saturday (Aug 30), he explained that as a media house, the GCGL was not only interested in producing news, but also supporting industries and sectors for businesses to grow their brands and products.
“I believe that the success of this fair is a testimony to the strength of the brand Graphic and the value we bring to this nation as an entity,” he said, describing as exciting experience, the fair which has been touted by the exhibitors as impactful in multiple interviews with the Daily Graphic.
The three-day fair, which was powered by MTN was jointly organised by the Graphic Communications Group Ltd (GCGL) and the Ghana Real Estate Developers Association (GREDA).
It was is on the theme: “Technology-enabled and eco-friendly housing: Now and the future”.
The fair, which was a one-stop shop for developers, financial institutions and technology firms to showcase their products and services to the public saw prospective clients thronging the mall to make enquiries.
Movie tickets and products were given out to visitors and exhibitors who were quizzed about the fair, companies and products on display at the fair.
Follow ups
Mr Sowa entreated the exhibitors to follow up on the leads generated from the fair to build meaningful relations and close deals.
“If you missed this platform, it means you lost out significantly, given the level of engagement and exposure it provided.
“To our exhibitors, let’s keep it going. All the leads we have gathered will be followed up on, to ensure that the conversations and partnerships formed here continue to yield results," he said.
He pledged GCGL’s commitment to continue building platforms that connect industries, drive innovation, and provide practical solutions to businesses and individuals.
MTN Ghana
Gloria Adutwumwaa-Frempong, who is in charge of Data, Devices and Home at MTN Ghana, described the event as "powerful" that highlighted how technology was transforming housing and connectivity the country.
She reaffirmed MTN Ghana's commitment to empowering homeowners and developers with innovative solutions that enhance connectivity and convenience by providing seamless and reliable connectivity to support the country's growing housing and real estate industry.
“As the country's housing and real estate market continue to evolve rapidly, MTN remains committed to ensuring that every home can enjoy the benefits of high-speed, reliable internet to meet modern digital demands,” she said.
Impactful
Some of the exhibitors who spoke to the Daily Graphic on their assessment of the fair described it impactful.
Marketing Officer at Lakeside Estate Ltd, Daniel Deku, said the fair had been impressive from the first day saying he was optimistic about closing five deals from the protective buyers he had interacted with in the course of the fair.
Going forward, he suggested to the organisers to get larger venues for the home fair due to the volume of prospective visitors it attracted.
“A larger booth space would also allow us to better showcase our offerings and attract even more visitors,” he said.
The Sales and Project Manager, African Concrete Products Limited (ACP), Godis Sarpong, expressed appreciation to the organisers for the opportunity to showcase their innovative range of products at the fair.
He added that through the fair, his company was able to engage with prospective clients and educate visitors on the economic and practical benefits of its products, particularly its precast septic tanks and concrete roofing tiles.
“In Ghana, many people struggle with proper waste disposal systems. Our precast septic tanks are not only durable but also cost-effective and space-efficient.
When we explained how they work and the advantages they offer, a lot of visitors were very impressed,” Mr Sarpong said.
He stated that while the exhibition was a success, organisers needed to get a larger display area at future events to allow exhibitors to showcase their full range of products.
