Rlg to enhance consumer experience
ElectronicS company, Rlg, has begun a process to promote consumer service excellence.
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The move will see all the company’s showrooms display new stands to enable consumers to adequately acquaint themselves with the products before buying.
The Business Unit Head in charge of Commercials, Mr Nathaniel Jones, told journalists that the move would be replicated at all points of sale (PoS) nationwide, saying “it would significantly push the company’s agenda of ensuring consumer service excellence.”
“We want to reduce the uncertainties in buying a mobile phone or any other device of ours. The customer must be offered the opportunity to explore the product, ask all the questions before paying money. This way, he or she leaves the showroom much confident and satisfied,” he said.
To begin with, three new display stands have been installed at the company’s Osu Showroom for the three sub-brands: EASY, a feature phone; VIVA, the mid-level range, and UHURU, an upper-class smart phone.
Mr Jones said to ensure better after-sales customer service delivery, Rlg had signed memoranda of understanding (MOUs) with well-trained and experienced third party service centres in all the regions to offer after-sale services to consumers, thereby making that service more readily accessible to consumers.
In Accra, 15 of such service centres will be in operation.
“This is a departure from the past when service centres were few, compelling consumers to travel long distances to access after-sales service,” he added.
