Prudential Life Insurance Ghana has officially launched the seventh edition of its flagship cycling event, PRURide, with winners of the professional race set to receive GH¢15,000 each as the insurer promises its most ambitious edition yet.
The launch, held at the University of Ghana Stadium VIP Room on Tuesday, July 14, 2026, unveiled a two-stage event designed to promote road safety, community participation, and healthy living.
Speaking at the launch, the Chief Executive Officer of Prudential Life Insurance Ghana, Jane Dornukuor Mingle, explained why the company continues to back the annual ride. "We write life insurance policies, so we believe in life staying healthy. So once life is healthy, we are running a very sustainable business. We are getting people to ride to stay healthy, so that we also have a very healthy portfolio."
She noted that the seventh edition carries special significance. "This is the seventh edition, and seven, like we said, is for perfection. So we're trying to do everything perfect this year," she said, adding that for the first time, all road safety stakeholders have come on board to ensure participant safety.
Richard Akpokavie, President of the Ghana Olympic Committee, praised Prudential's continued investment in competitive cycling. "A lot of cyclists, they train, they do all kinds of things, but they need a lot of competition. This competition, regular, seven years, is good because you test your readiness for international competitions."
Akpokavie urged Prudential to consider sponsoring Ghanaian cyclists to compete internationally. "I was encouraging them to take it beyond the competitions now, to see how they can send the athletes to international competitions representing Ghana. That will be good for them."
He also appealed to the public to respect cyclists on the roads. "If you recall, a few years back, one of the cyclists, the national captain, I believe, was killed on the Deibiso road. And that will tell you the dangers. It's important that we respect the pedestrians. And when you see a cycling competition, there will be barriers, and there will be police. Just respect what they are asking you to do so that we will all be safe."
The Chief Innovation and Strategy Officer at Prudential Life Insurance Ghana, Kokui Bulley, laid out the structure of this year's event. "This year's seventh edition promises to be very exciting because we are doing things differently to ensure that everybody gets the most out of the events. We would have two main events."
The first is a community fun ride scheduled for Saturday, August 22, 2026, at the University of Ghana, open to cycling enthusiasts, elite riders, families, groups, organisations, and children. Registration is free via the short code 778001#, with the event kicking off at 8:00 am. Every participant will receive a medal.
The main professional-tier event follows on Sunday, September 6, 2026, at Boteyman, starting at 12:00 pm. "The reason for 12 p.m. is to give everybody the opportunity. Those who go to church, families, etc., would be done with their morning activities and join us," Bulley said.
The professional race offers substantial prizes: male and female winners will each receive a trophy, medal, and GH¢15,000. Second-place riders will receive GH¢8,000, third place GH¢5,000, and riders placing fourth to tenth will receive GH¢1,000 each. Special prizes will also be awarded to the oldest and youngest male and female riders, as well as persons with disabilities. All riders who complete the race will go home with medals.
