Hisense scores big with Real Madrid in Middle East and Africa

In a groundbreaking move set to electrify football fans across the Middle East and Africa (MEA), Hisense, the renowned global leader in consumer electronics, has forged a dynamic partnership with Real Madrid, one of the world's most storied football clubs. This collaboration, aimed at revolutionising fan engagement, promises to deliver an unparalleled experience over the next three years.

Real Madrid, revered for its rich history and a squad brimming with superstars like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, continues to dominate the global football stage. With this partnership, the club, already a household name across MEA, is poised to deepen its bond with fans, who have long been enthralled by legends such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane.

The partnership extends across Real Madrid’s men’s and women’s first division teams, encompassing all major championships, including the UEFA Champions League and the Supercopa de España, set to take place in Saudi Arabia. Hisense and Real Madrid are committed to enhancing the fan experience, introducing innovative initiatives designed to immerse supporters in the sport and its wider cultural significance.

Jason Ou, President of Hisense MEA, shared his enthusiasm, stating, "Partnering with Real Madrid, a club with a rich history and passionate fanbase, aligns perfectly with our strategy to connect with consumers through sports sponsorship and elevate the Hisense brand. We look forward to providing MEA fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology.”

This partnership builds on Hisense’s successful history of sports sponsorships, including collaborations with UEFA Euro and the FIFA World Cup. Over the past 50 years, Hisense has led the charge in technological innovation, enriching the lives of football fans worldwide. Their alliance with Real Madrid underscores their commitment to delivering exceptional experiences and showcases their diverse product range to a broader audience.

In Ghana, Hisense's dedication to football is evident through their sponsorship of Asante Kotoko and support for various sporting disciplines. Beyond sports, Hisense Ghana’s social responsibility shines through its significant donations to healthcare facilities, including providing ambulances and cutting-edge medical devices. Donations of two ambulances worth $90,000 to Apinto Government Hospital and Tarkwa Municipal Hospital, and the donation of a cutting-edge Hisense Ultrasound Diagnostic device worth over $50,000 to both Tarkwa Municipal Hospital and the University of Ghana Medical Centre highlight the brand’s dedication to improving healthcare in Ghana. 

Hisense is a pioneer in cutting-edge technologies such as Laser TV, ULED Local Dimming Backlight Control, and chip technology, developing 8K ultra-high-definition display chips, TV SoC chips, and AI chips.