Tonaton hits 12.5m visitors in a year

Ghana’s popular online trading portal, Tonaton.com, is celebrating its first anniversary with the rise in the number of visitors to its website hitting 12.5 million since it was launched barely a year ago.

Within a year of launch, Tonaton.com is already among the top 10 websites in the country and the third biggest local website according to Alexa.com.

Tonaton.com has been visited by over 12.5 million people and is heavily patronised by sellers who have put up over a 100,000 assorted items for sale to potential buyers.

"Right now, Tonaton.com is the most patronised marketplace by Ghanaians, and within just a year, we have completely shattered records in Ghana with the number of visitors to our website. This has impacted positively on the size of our listings and ranking on Alexa.com which is the fastest growth the online industry has ever seen in Ghana," said Mr Kwabena Opoku-Boakye, the Marketing Manager of Tonaton.com in an interview.

In a span of just six months, Tonaton.com had grown from zero to become the No.1 online classifieds website in Ghana which resulted in some major competitors like google trader folding up their operations in November 2013.

Already, Tonaton.com has built Ghana’s fastest online classifieds website accessible on both computer and mobile phones. It takes just 1.28secs to access the website.

The website, which was launched on  April 23, 2013, has brought buyers and sellers closer through a revolutionary free online classifieds platform that offers people the opportunity to undertake transactions from Gambaga to Accra and Wiaso to Keta.

These deals focus primarily on second-hand goods between individuals who previously relied on either word-of-mouth or putting up “for sale or for rent” stickers on their cars and properties before getting a buyer.

In celebration its first anniversary, Tonaton.com is honouring the great invention of mobile phones, letting users share their first phone on Facebook with an opportunity to win a brand new Samsung Galaxy S5s.

"It’s the mobile phones that have enabled us reach where we are today. We're doing this by giving back to our customers who have helped us lead the way over the past year,” Mr Opoku-Boakye said.