FBN Bank Ghana launches corporate campaign

FBNBank Ghana, a subsidiary of First Bank of Nigeria Limited, has launched a corporate advertising campaign designed to strategically place excellent customer service at the core of its business operations in Ghana. 

The launch is a demonstration of the bank’s commitment to become one of choice for Ghanaians across the nation. 

A release issued in Accra said “As part of the campaign, the bank is driving the concept of “Value Banking” in all its 18 branches and two  agencies across the nation.  This model, which is targeted at its customers is aimed at creating appropriate service and product platforms that enable the bank to fully address the banking needs of customers”.   

“At FBNBank Ghana, we will always deliver the ultimate ‘gold standard’ of value and excellence. Our financial services knowledge and practices lead the market in ensuring that we understand our customers and surpass expectations to strive for a better way of delivering first-class service and experience”, the Managing Director/CEO of FBN Bank Ghana, Mr Gbenga Odeyemi said. 

 “These steps clearly align with our strategic vision of being among the second quartile banks in terms of profitability by 2016. “We aspire to become the preferred e-banking solutions provider by the end of 2016 even as we grew our gross earnings by 12.8 per cent in 2015, and our profit before tax by about 69 per cent in 2015. FBN Bank is highly confident of continuous financial growth; consistent customer-centered service and sustained value addition for all clients even as we support initiatives that drive inclusive growth in the Ghanaian economy,” he said.