Priority Insurance wins Motor Insurance Brand of the Year at Ghana Corporate Brands Awards 2024

Priority Insurance Company Ltd has been honored with the prestigious Motor Insurance Brand of the Year at the Ghana Corporate Brands Awards 2024.

The award was based on a rigorous evaluation process that considered factors such as Corporate Social Responsibility (CSR), brand consistency, innovation and technology adoption, brand appeal and goodwill, leadership and governance, product/service quality, and market impact and growth.

The Ghana Corporate Brands Awards is a distinguished event that recognizes individuals and organizations making significant contributions to the development of their respective industries. The awards celebrate excellence and highlight the achievements of leading brands that set the standard in their sectors.

Priority Insurance's recognition as the Motor Insurance Brand of the Year underscores its commitment to providing outstanding insurance services and its proactive approach to integrating modern technologies and innovative solutions to meet customer needs. The company’s consistent brand messaging and CSR initiatives have significantly enhanced its appeal and goodwill among Ghanaians.

Receiving the award on behalf of Priority Insurance was the Managing Director, Mr. Matthew K.A. Aidoo who led the delegation to the event held at Movenpick Ambassador Hotel, Accra. In his acceptance speech, he expressed gratitude to the organizers of the awards and dedicated the award to Tobinco Group Chair, Nana Amo Tobbin 1 who had the vision and foresight to establish the Company, to the entire team at Priority Insurance Co. Ltd, whose hard work and dedication have propelled the company to new heights. He emphasized the company’s ongoing commitment to excellence, customer satisfaction, and continuous improvement.

"This award is a testament to the relentless efforts of our team and our unwavering dedication to our customers. We will continue to innovate and enhance our services to ensure we remain at the forefront of the insurance industry in Ghana," said the Managing Director.

Mr. Felix Akyea-Bekoe(GM- Operations), Mrs. Wendy Klome (GM-Finance & Administration), Mrs. Gifty Lah-Anyane (Head, HR & Administration) and Mrs. Abena Nketia Agyakoma Boateng(Head, Corporate & Broker) at Priority Insurance Company Ltd were all part of the delegation present to receive the award.

Having the award as the Motor Insurance Brand at the Ghana Corporate Brands Awards 2024 reflects its leadership and impact in the market, and its ability to deliver high-quality products and services that meet the evolving needs of its clientele. The company’s strategic initiatives and focus on sustainable growth have not only bolstered its market position but also contributed to the overall development of the insurance sector in Ghana.

In addition to the company’s accolade, Priority Insurance’s Head of Human Resources and Administration, Mrs. Gifty Lah-Anyane also made headlines by winning the Best Dressed Attendant award during the event. This recognition adds a touch of personal achievement and flair to the company’s night of triumph

The theme of this year’s Ghana Corporate Brands Awards 2024 is “Innovate, Lead, Thrive: Honoring Ghana’s Trailblazers in Branding, Leadership, and Marketing Excellence”.