UK-based Ghanaian gospel singer, Joseph Matthew sparked debate with his song, Love in You, released in March this year.
The song's lyrics, which express romantic love and devotion, raised eyebrows among some fans and critics, who question whether it aligns with traditional gospel music values.
In the song, Joseph Matthew vows to go to great lengths to prove his love and commitment to his partner, despite challenges that may threaten their relationship.
However, the singer is pushing back against criticism, insisting his unconventional style and lyrics are a reflection of his personality, rather than an attempt to be controversial.
“I'm tired of people thinking there's a manual for gospel artistes to follow,” Joseph Matthew says. "This holier-than-thou attitude is breeding hypocrisy. We criticise Empress Gifty for being herself, calling her controversial.
“In Ghana, if you don't fit a certain mould, you're labelled as such. How does being true to myself and wanting to be versatile as a gospel artiste make me controversial? I don’t need that to survive,” he stated.
This is not the first time Joseph has been criticised for his unconventional style as a gospel arise. He faced initial challenges getting appreciation in Ghana due to his unique Afro-Gospel style in 2021.
However, he inspired a new wave of Afro-Gospel artistes, including Evans Scott, Kneeded, and Kingzkid, who are making strides in the industry.
With hits like Halleluyah, Nyame Ye, and My Story, Joseph Matthew has become a source of comfort and inspiration for fans worldwide. He insists his music is meant to uplift and inspire.
“The Ghanaian gospel music industry is too restrictive,” Joseph Matthew laments. You try something different and you're labelled.
“How can we reach the world if we're stuck in our church bubbles, afraid to mingle with non-believers? It's even frowned upon for gospel artistes to collaborate with secular artistes. Is that really how it should be?” he said.
