Education Minister inaugurates CIMG Governing Council

The Minister of Education, Haruna Iddrisu, yesterday inaugurated an 11-member Governing Council of the Chartered Institute of Marketing, Ghana (CIMG) and tasked them to undertake customer service satisfaction survey.

“The President has every trust and faith in you and he has tasked me to encourage you that he wants a satisfaction survey done in Ghana undertaken by your enterprise,” he said. 

Council members

“He wants a measure whether customer satisfaction is satisfactory in Ghana,” the minister told the governing council chaired by the National President, Michael Abbiw.

The council has Ama Gifty Amoah as vice president, Edwin Letsa K. Kpedor, National Secretary, Dr Francis Mensah Sasraku as National Treasurer and Kwabena Akuamoah Agyekum as Registrar.

The rest are Hilda Peasah, Kwasi Kyere and Norrender Wordie Debrah as council members; Dr Daniel Kasser Tee, immediate past President, Mawuli Segbefia, as representative of the Ministry of Education, and Stella Akosua Ansah representing the Ministry of Trade and Industry.

Citizen accountability

Mr Iddrisu expressed concern that many of the government service providers such as the Ghana Water Limited (GWL) and the Electricity of Ghana (ECG) took consumer and customers for granted.

“You need to correct that impression and that impression can only be corrected with your sharpened skills of marketing so that the consumer --- you know growing up --- we all learned that the consumer is a king,” he said.

The minister proposed the institutionalisation of an annual citizen accountability forum where agencies could report back to the people they served, backed by customer data and feedback. 

Insurance bill

Mr Iddrisu hinted that he would introduce a new bill to introduce insurance professionals in Ghana to regulate the conduct of insurance in Ghana.

“I am working with the insurance industry to get a fit-for-purpose bill that will regulate it as a new area. And again, marketing,” he stated.

He cited, for instance, the frustration insurance clients often went through when it came to claims, expressing concern that insurance companies often took clients for granted.

“Whether it's his entitlement to get full comprehensive reimbursement or he's treated as a third-party, we think that you still can play a role,” the minister said.

The minister thanked the council members for accepting to work with the Ministry of Education and the relevant government agencies and the government to further enhance the role of marketing in many enterprises of national life.

Response

In response, Mr Abbiw said their nomination was an honour and privilege, adding, “this brings an immense joy not only to me personally, but to the entire CIMG family.”

He said the inauguration marked not just a ceremonial event, but a reaffirmation of the commitment to the responsibilities enshrined in the CIMG Act 2020 (Act 1021).

Mr Abbiw said the Act formally recognised CIMG as the regulatory body mandated to set and uphold standards in the marketing profession in the country.

Writer’s email: severious.dery@graphic.com.gh

“A key pillar in achieving this mandate has been the introduction of the professional marketing qualifications.

“It is designed with international benchmarking and tailored to local needs,” he explained, adding that the professional marketing qualification empowered CIMG to certify marketing professionals who exemplified ethical, responsible, and value-driven marketing principles.

Writer’s email: severious.dery@graphic.com.gh