Nielsen collaborates with 2015 Ghana Auto awards
Nielsen Ghana is to collaborate with Xodus Communication Limited, organisers of the 2015 Ghana Auto Awards, to provide data collation services and analysis for the event slated for October 30, 2015.
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A contract to this effect was signed last Wednesday between the organisers and Nielsen under which the research institution will also provide research services to aid the scoring process aimed at getting winners for each category in the awards.
Partnership
The Country Director of Nielsen, Mr Ato Micah, congratulated the organisers on the initiative and assured the public that they would provide accurate data collation and monitor the scoring processes to ensure the credibility of the awards.
Mr Richard Abbey Jnr, the Events Director, expressed his joy for the partnership and hoped that the automobile industry would participate in the awards and the Test Drive Festival.
Scoring
Mr Abbey said within each of the categories, there would be up to 21 parameters to be given a score between one and 10, with 10 being the best score possible.
According to him, the jury score would be rated 40 per cent and the public test drive rated 60 per cent, with the winner being weighted with the highest score in a category. Each vehicle’s overall score reflects its position within the class and should only be compared within its category.
The scores for each criterion would be weighted – Critical, High, Medium or Low – according to their importance to buyers.
Categories
Mr Abbey said some of the categories included Best Micro Car, Best Light Car, Best Sports Car, Best SUV, Green Car of the Year, Luxurious Car of the Year and Economy Car of the Year.
Others were Best Family Car, Best 4 By 4, Auto Company of the Year, Heavy Truck of the Year and Best Interior and Safety Award of the Year.
Awards
Ghana Auto Awards is a new initiative in the country’s automobile industry to reward vehicle manufacturing companies for the introduction of new technologies and designs.
It represents a cross section of services offered by those companies, ranging from dealership, auto finance and insurance, stewardship, corporate social responsibility and servicing.
It is being organised in partnership with the Ministry of Transport and National Road Safety Commission and would among others provide consumers with sound, comparative information on vehicles that are new on the market.
It will be conducted by professional auto engineers sourced from across the country who are dedicated to ensuring that the awarding process is carried out with utmost objectivity, credibility and integrity.