The Speaker of Parliament, Alban Sumana Kingsford Bagbin, has announced a private sector-led initiative that will see "Visit Ghana" emblazoned on the front of Sunderland Football Club's jerseys for the 2026/2027 football season.
The project, which will give Ghana prominent visibility on the front of Sunderland's shirts during the English Premier League, is part of a special marketing drive aimed at promoting tourism in Ghana.
"We are entering a formal engagement with them to put Visit Ghana on their jerseys and all paraphernalia. We have gone far with the discussions, and therefore they are usually showing interest," Mr Bagbin stated at the 37th sitting of Parliament.
The Speaker clarified that the initiative is not being sponsored by Parliament but by the private sector, adding that the project will significantly boost tourism in Ghana.
"This is not being sponsored by parliament. In fact, the main sponsor is from the private sector. We are leading under my canopy to get this done. The GFA, the Ministry of Sports and Recreation and the Ministry of Finance have also been very supportive in this project," he stated.
The Visit Ghana Front of Shirt Partnership with Sunderland is expected to make Ghana the first African country to occupy such a position with a Premier League club, offering global promotion for Ghana through Premier League broadcasts, digital platforms and international media channels.
