Accra's creative community to gain insider insights at "Insider Scoop with Mariam"

Accra's creative and entrepreneurial community is poised to benefit from invaluable insights into branding, marketing and business growth at "Insider Scoop with Mariam," a fireside chat designed to empower businesses and creatives.

The event, taking place today, January 31, 2025, at GHUD Park, is presented in partnership with Papillon Creative Academy.

Mariam Kaleem Agyeman-Buahin, a renowned expert in creative strategy and business development, will lead the discussion, sharing her expertise on crafting compelling brand narratives, leveraging effective marketing strategies, and scaling businesses in today's dynamic digital landscape.

"Insider Scoop with Mariam" will explore key themes, including narrative branding, emphasising the power of storytelling to create memorable and emotionally resonant brands.  

The discussion will also delve into marketing as an artistic expression, exploring how businesses can blend creativity with data-driven approaches to effectively engage their target audiences.  

Furthermore, Ms Agyeman-Buahin will provide practical insights on scaling creative businesses, offering actionable steps for transforming passion-driven ventures into sustainable enterprises.