Chowdeck introduces customer rewards and rider training program to enhance delivery experience in Ghana
Chowdeck, Africa’s leading on-demand delivery platform, has officially commenced operations in Ghana with the launch of a customer loyalty programme and an intensive rider training scheme aimed at improving service delivery.
As part of its entry strategy into the Ghanaian market, Chowdeck has introduced a robust training module for riders focused on professionalism, app navigation, customer service, and delivery efficiency. Riders are also benefiting from a performance-based incentive model dubbed “Rider Games,” which offers cash bonuses based on completed orders. The company is also offering riders access to loans of up to GH₵1,000 depending on their activity levels. The training programme will be conducted regularly to ensure quality standards are upheld as operations expand.
For customers, Chowdeck is rolling out an attractive referral initiative. New users receive GH₵10 on their first order and another GH₵10 on their second when they invite friends to use the platform. Customers can also unlock their “Chowscore,” a loyalty scheme that grants access to perks such as free delivery and exclusive discounts. In addition, users enjoy a 30 percent discount and free deliveries across all orders.
Chowdeck’s service is currently available in key areas across Accra, including Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa, and Abokobi. Through its tech-driven logistics system, the platform promises average delivery times of 30 minutes for hot meals, groceries, and household items.
Having launched in Nigeria in October 2021, the company has so far attracted 1.5 million users and enlisted more than 20,000 riders across 11 cities. The Ghana expansion represents a significant step toward Chowdeck’s ambition to become the preferred delivery solution across Africa.
“Ghana represents the first steps in our broader pan-African growth strategy. We are starting in Accra and are excited to be kicking off our operations,” said Chowdeck CEO Femi Aluko. “This expansion is more than just growth—it’s about building the infrastructure for commerce and convenience across the continent. We are committed to delivering real value to both businesses and customers, while also creating meaningful income opportunities for thousands of riders who power our ecosystem.”
To drive operations in Ghana, Chowdeck has appointed Henry Whyte, formerly Senior Operations Manager at Bolt Ghana, as Country Lead. He is expected to bring his experience in scaling ride-hailing services to the delivery sector.
“Our goal is to raise the bar for on-demand delivery in Ghana by combining cutting-edge technology, local talent and best-in-class customer experience,” Whyte said. “We are here to create value across the marketplace—helping merchants to scale, empowering consumers with convenience and providing well-paid employment for our network of riders.”
The Chowdeck mobile application is now available for download on the Google Play Store and Apple App Store in Ghana.