Fifty-five agents of SUNU Assurances Ghana Ltd have been honoured for their outstanding performance and contributions to the company's growth at its 2026 National Agency Awards, held in Techiman in the Bono East Region.
The awardees received cash prizes, plaques, citations and other packages in recognition of their achievements and as motivation to improve their performance.
Mr Adam Salifu, who works at the Sunyani SUNU agency office at the Driver and Vehicle Licensing Authority, emerged as the National Best Sales Executive, followed by Jonny Bernard Reynolds and Abraham Bagulo, both of Accra.
Mercy Otabil, Kweku Essel and Naomi Ofosu were also inducted into the Hall of Fame for their consistent outstanding performance.
The awards culminated a three-day national retail sales conference, with awardees receiving enthusiastic applause as a brass band played celebratory tunes, keeping the gathering on their feet.
The Managing Director of SUNU Assurances, Osman D. Abudu, described the agents as the company's enduring strength, irrespective of management changes.
"I have always said that management will change, but you are the real SUNU. You will never change," he said, explaining that some agents had worked with the company for many years, with some now in their 60s.
Mr Abudu said SUNU Assurances was part of a Pan-African group operating in 17 African countries, an advantage he urged agents to leverage in marketing the company's products.
He said the company had introduced innovative products, including Third Party Pro Max, an upgrade of its TP insurance cover, to provide additional benefits to customers and create more income opportunities for agents through commissions.
Mr Abudu also mentioned the company's Telegram underwriting platform, which he said would improve underwriting turnaround time and enable agents to serve customers better.
Mr Abudu encouraged the public to insure their homes, businesses and investments against disasters such as floods and challenged agents to work harder to justify the company's investment in them.
He said the company had one of the strongest retail segments in Ghana's insurance industry, with a significant proportion of its production coming from its agents.
Mr Abudu congratulated the award winners and urged those who did not win to work harder to "unseat" the winners at the next awards.
The Business Development Manager for Retail and Branches, Ebenezer Abeku, said the company had organised the awards for the past 16 years to reward hard work, encourage excellence and retain experienced agents.
He said the Hall of Fame category was introduced for agents who had repeatedly won top awards, creating opportunities for new performers to emerge.
He added that the company had introduced African-level awards to allow outstanding Ghanaian agents to compete at the group level.
The Head of Business Development at the company, Ernestina Nana Adwoa Oyelaran, said the conference also sensitised agents to products designed to make insurance accessible to people across different income groups. She stressed that insurance was not only for the rich or middle class but for everybody.
She described the company's sales and distribution teams, particularly its agency network, as key drivers of production.
For the overall Best Sales Executive, Mr Salifu, the recognition was a major motivation to work harder. He said the award had boosted his morale and that he intended to invest part of his prize in acquiring a vehicle to improve his mobility and enable him to source more business.
Mr Salifu urged colleagues who did not win to remain consistent, build strong relationships with customers and assist them whenever they encountered challenges.