I realized early on in my work as a personal branding and executive coach that I had a gift for seeing my clients for who they uniquely were. I could quickly pinpoint a clear opportunity they could tap into to tell their story, share their expertise, or make money from a unique skill.
So, back when my two teens were in elementary school, I intentionally set out to teach them how to boldly package their genius once they had demonstrated skills and services I thought could be marketable.