Binatone to increase market share
Officials of the British electrical appliance manufacturer, Binatone, are hopeful of increasing the brand’s market share in the country’s competitive appliance market.
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Consequently, the company is offering its customers a two-year warranty on all appliances and electrical goods purchased in Ghana from February 1, 2015 as part of the company’s 40th anniversary operations in Africa.
The Group Managing Director and Global Chief Executive Officer of Binatone, Mr Sunil Lalvani, said customers were rethinking their purchases and avoiding fake and cheap products.
“By doubling our warranty period, we are paying heed to our customers’ need, all the while demonstrating the faith we have in our products”.
“We have a strong presence here in Ghana and this is the reason we are launching our two-year warranty in Ghana first,” he added.
He indicated that the most popular Binatone products in Ghana today were various models of stand fans- with and without remote controls- rechargeable fans, heavy duty stand fans, wall fans, orbit fans, a wide variety of ceiling fans, digital voltage regulators of different capacities, rice cookers, blenders with grinders, steam and dry irons, gas cookers among others.
With operations in more than 20 countries in Africa alone, Binatone, he noted, was truly a global brand which combines latest manufacturing technologies, modern designs and cutting-edge technologies to touch millions of lives through their products.
Mr Lalvani said: "Having sold more than 100 million products across Africa by the end of 2014, the brand continues to stay close to its markets and customers, paying close attention to the rapidly changing lives and behaviours of its customers". GB
