Samara Group of Companies receives top award
Premier Brand Ghana, an independent research organisation dedicated to promoting branding discipline in Ghana, has under the Brands Excellence Award, conferred on Sasso the “Top Emerging Brand 2014”.
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The Top Emerging Brand award recognises the quality of the Sasso products, which comprise insecticide spray and mosquito coil, produced by Samara Group of Companies.
The award also recognises the niche Sasso has carved for itself in the industry.
Premier Brand Ghana rolled out this award scheme in 2011 to promote quality products in Ghana, ensuring that organisations are motivated to come up with good quality products which are user friendly. The award has since recognised many organisations in various fields.
A certificate with a citation, which was presented to the management of Sasso last week in Accra, indicated that the brand was improving its presence and relevance on the market.
This “attests to the fact that the brand is being managed well and as long as a brand is perceived and appreciated this way, people look up to it with pride and would always want to share in its success,” it added.
Motivation
Receiving the certificate, the Executive Chairman of Samara Group of Companies, Mr Sampson Effah Apraku, said the award signified the mission of Sasso to make better quality products, and that the company was not reneging its efforts to provide the public with more of such products.
“We feel very elated about this award. It signifies the hard work that the Sasso team has embarked on. We are not going to renege on our efforts to produce better quality products that would meet the satisfaction of consumers.
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“We, therefore, take this opportunity to thank each and everyone for their support and loyalty,” Mr Apraku said.