A new digital platform aiming to seamlessly merge entertainment with financial technology has been launched in Ghana. BlacVolta, described as Africa’s largest digital media and entertainment platform, introduced the BlacVolta App and a companion BlacVolta Visa Lifestyle Card at the Africa FinTech Summit in Accra.
The launch, which gathered over 2,000 fintech leaders and innovators, signals a push to integrate Ghana’s vibrant lifestyle and payment ecosystems. The BlacVolta App is designed to connect users to the country’s events, nightlife, and hospitality scene, while the physical Visa card offers a payment solution with exclusive perks like discounts and express entry at top venues.
Joseph Adjei, Founder and CEO of BlacVolta, framed the launch as a significant strategic move. "This is more than a product launch—it’s a statement of intent," he said. "We’re building a system that connects culture, creativity, and commerce while empowering Africans to take ownership of their lifestyle experiences. The BlacVolta ecosystem makes payments and access seamless for both locals and the diaspora returning home this December."
The initiative, powered by Visa and supported by partners including Onafriq and First Atlantic Bank, is positioned as key infrastructure for the creative economy. Foster Akugri, Strategy and Commercialization Lead at BlacVolta, emphasised the broader mission. "Our mission goes beyond convenience," he stated. "We’re positioning BlacVolta as the infrastructure for Africa’s entertainment and creative economy—bridging fintech and culture to create real economic value for people and partners across the continent."
The platform directly addresses a common friction point for consumers. Fabrice Konan, General Manager of Visa Ghana, explained, "In a market where finding events, getting access, and making payments are usually separate steps, BlacVolta brings it all together in one tap. By uniting a dynamic lifestyle platform with a trusted payment layer, we’re unlocking new opportunities for venues, creators, and consumers—and setting a new standard for how Africa experiences entertainment."
The BlacVolta App and BlacVolta Visa Lifestyle Card are now available in Ghana, launching in time for the peak "December in Ghana" festive season.