Telecel Foundation trains 200 women in Bono Region on digital and financial literacy
More than 200 women working in agribusiness across the Bono Region have benefited from a two-day practical training programme aimed at boosting their digital and financial skills.
The initiative, organised by the Telecel Ghana Foundation, was held at the Tyco City Hotel in Sunyani and brought together growers, processors, traders and retailers from different parts of the region.
The workshop was designed to equip participants with tools to expand their businesses, adopt financial discipline, and use mobile technology to strengthen transactions. Sessions on digital literacy focused on the use of social media platforms for marketing, creating business pages, and engaging consumers online to widen income opportunities.
On financial literacy, the women were coached in savings, budgeting, investment options and the use of Telecel Cash for safer, more efficient transactions. Facilitators stressed the benefits of digital finance tools in helping participants track income, avoid risks associated with handling cash, and build resilience in difficult economic periods.
For some women, the training marked a turning point in their businesses. “I usually sell my Tom Brown powder, salt and livestock only at the Wenchi market. Now I know how to use Facebook and WhatsApp to show people what I have and take orders anytime, without waiting for market days to make sales. I believe these strategies will help me reach more customers and earn more income,” said Eunice Pubebekuu, founder of a food processing and livestock farm.
Rita Agyeiwaa Rockson, Head of Foundation, Sustainability and External Communications at Telecel Ghana, explained the motivation behind the project. “The Bono region is a major food basket for the country, with a significant population in the agribusiness value chain being women who play a critical role in sustaining it. We believe that by combining financial literacy with digital skills, we are empowering female peasant farmers and traders to access wider markets and ultimately improve their livelihoods,” she said.
The training was delivered in partnership with Wan-Hive Ghana, a community of female entrepreneurs in the Bono Region. Participants were drawn from both towns and rural areas, highlighting the reach of the programme.
At the close of the workshop, each woman received a free Telecel SIM card bundled with data, voice and SMS packages to support them in applying their new digital and financial skills to their agribusiness operations.
The initiative is part of the Telecel Ghana Foundation’s broader commitment to advancing financial inclusion and digital participation among women and underserved communities, particularly in agriculture, which remains a cornerstone of Ghana’s economy.