Ghana’s Minister of Sports and Recreation, Kofi Iddie Adams, has called for a bold economic transformation of African football, urging governments and the private sector to invest massively in the sport’s commercialisation to unlock its full economic potential.
Delivering a keynote address at the groundbreaking 2025 African Football Business Summit (AFBS25) in Mombasa, Kenya, Mr Adams said Ghana was already blazing the trail with a new football economy framework anchored on transparency, grassroots excellence, local value retention and continental collaboration.