How I became an Entrepreneur & Digital Marketer at 24 – Samuel Kwame Boadu

As I reflect on my journey from a 24-year-old with a vision to an entrepreneur and digital marketer, I'm reminded of the pivotal role that hard work and a deep-rooted faith in God have played in shaping my trajectory. While my path hasn't been devoid of challenges and setbacks, my successes have been driven by an unwavering commitment to my goals and a belief in the potential of the Ghanaian youth.

At the age of 24, I took the bold step of venturing into the world of entrepreneurship and digital marketing. In an industry where experience often precedes credibility, I knew that my age could be a potential barrier. However, armed with a relentless work ethic and the fear of God as my guiding force, I embarked on this journey determined to make a mark.

My journey began with the establishment of SamBoad Ventures, which later evolved into SamBoad Business Group Limited, a testament to the growth and expansion that can arise from tenacity and innovation. The transformation was not just in name but also in spirit, as we sought to broaden our horizons and take on larger challenges.

Through my role as the Digital Marketing Consultant for top brands, I've had the privilege of witnessing the rapid evolution of the digital marketing landscape. In a world driven by technology, it's clear that businesses must adapt or risk becoming obsolete. During my tenure, digital-minded CEOs and leaders were ushering in a new era, embracing the shift from traditional marketing to digital strategies that were reshaping industries.

In the face of fierce competition, my youth proved to be an asset rather than a liability. While experience brings wisdom, youth brings innovation and adaptability. I found that being young provided a unique perspective and the energy needed to stay ahead in a fast-paced environment.

As I navigate my professional journey, I'm equally passionate about empowering young entrepreneurs in Ghana. Through the SamBoad Foundation, we aim to provide the support and resources needed to nurture the aspirations of the next generation. It's not just about personal success; it's about paving the way for others to follow and surpass our achievements.

In this pursuit, I call upon established leaders in Ghana to recognize the potential of the youth and extend a helping hand to those who are striving to make a difference. Our collective success lies in fostering an environment where the dreams of young minds are nurtured and encouraged to flourish. By investing in our youth, we're building a solid foundation for a thriving future.

As I look ahead, I'm driven by the conviction that true leadership is about leaving a legacy. It's about creating a pathway for those who come after us, enabling them to overcome challenges and reach new heights. This isn't just limited to individual success; it's about shaping a sustainable future for our nation.

Ghanaian leaders must prioritize long-term goals and succession planning, ensuring that the businesses we build today will stand the test of time. Flashy successes that fade away after a few years don't contribute to the growth and stability of our future generations. It's incumbent upon us to set the right example by focusing on enduring impact rather than short-term acclaim.

As I continue to journey forward, I remain dedicated to the twin ideals of hard work and faith that have guided me thus far. I encourage my fellow entrepreneurs and leaders to join hands in building a Ghana where our youth are empowered, our businesses thrive, and our legacy is one of progress.

Samuel Kwame Boadu is the Founder of SamBoad Business Group Limited, Blvck Tick Media and a Digital Marketing Consultant for top brands. He holds and Associate Degree in Human Resource Management and 48 professional certificates in Digital Marketing and Management.