DECEMBER is the biggest month for Ghanaian businesses, with customers spending money on celebrations, travel, gifts, and personal delights.
Sales soar, stores fill, and demand feels magical. However, many firms struggle in the first quarter because they view Christmas purchasers as one-time clients.
December customers are already familiar with your brand and have tried your products. With the appropriate techniques, they can become devoted customers who will support your company until 2026.
