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Black Friday was informally named by police due to the heavy pedestrian and vehicular traffic created the day after Thanksgiving in the United States. The phrase “Black Friday”, since then has “travelled” beyond the borders of America to be a world “thing” – with retailers around the globe incorporating it into their customer centred trajectory calendar each year.

Black Friday is regarded as the beginning of the Christmas Shopping Season worldwide where retailers give heavy discounts on their products. Here in Ghana, "Black Friday" is observed by retailers as well.

However, new health and beauty brand, Pure Persona by Nana has couched for itself, “Gold Friday Deals”, their version of “Black Friday”. The brand seeks to stand out in all its endeavours, thus the creation of “Gold Friday Deals” allows them to offer something more exciting than usual for customers.

The Gold Friday Deals offers customers a ten-dollar discount when they purchase two or more Pure Persona by Nana Discovery Kits. This starts from Tuesday, November 17, 2020, to Thursday, November 26, 2020.

Apart from gold being one of its brand colours, gold is also considered as an earthly counterpart to the sun and the manifestation of life vital force or soul by the Asantes. Gold also represents purity and vigour - and with clean products being the brand’s focus, it is only right that gold is chosen in place of black.

Pure Persona by Nana launched this year June with their natural hair product line with a commitment to unleashing the purest you and thrives on Identity, Confidence, and Dedication to Self and Beauty. Pure Persona by Nana’s products is on sale at www.purepersonabynana.com.